When it comes to international education, a country’s reputation matters
The global media are already calling it the “bait and switch” that is a new kind of PR campaign to turn around Australia’s international reputation.
We should be seen as good ambassadors of our country.
That’s the premise behind the ABC’s “Bait and Switch” campaign, in which the corporation uses a variety of sources, including news articles and books, to highlight the Australian government’s failure to improve the standards of international education.
The ABC’s flagship programme “The World Today” has been running a series of stories on education in Australia, which include an in-depth analysis of Australia’s educational performance and a short video from the US that features a clip of an American student in Australia being accused of plagiarism.
This is all part of the campaign’s attempt to turn a blind eye to the problems facing the country.
“We have a reputation that’s not good, it’s not great, and that’s the real problem,” Professor George Williams, a prominent Australian academic, told the ABC.
He said the campaign had created a perception that the ABC had a bias towards Australia’s schools.
In a speech at the University of Sydney last week, he said that in the run-up to the election, he had been “proud” to speak to his “friends in the industry”.
“I have a certain amount of respect for the industry because they’re trying to help the country and help us to build our future,” he said.
It’s not just the ABC who has a vested interest in Australia’s education.
Newspapers and radio stations are also doing their part.
ABC Radio is using the campaign to highlight a story about Australia’s “sick schoolchildren”, in which an ABC reporter interviews a man who is “not happy” with his child’s English education and says it is “no longer the country’s job to teach children to read”.
In the article, the reporter says: “As far as I’m concerned, if I was teaching the child to read in a traditional way, that’s what I would be doing.”
The report was based on an interview with a man in the US, who said that he had not been taught to read for years.
But the ABC says it did not use this source of information.
The ABC also told the Australian ABC that the story was based solely on “rumour and innuendo” and that the man was “disgusted” by the ABC for reporting the story.
When the ABC reported the report, it said it “continues to take seriously the concerns expressed by this man”.
Professor Williams told the New Scientist that “bias against the US is a real problem”.
He also noted that the campaign is not only misleading, but “further erodes the credibility of the Australian education system”.
Australian education has also been hit with a wave of criticism from international organisations.
Last year, the United Nations Educational, Scientific and Cultural Organisation (UNESCO) issued a report that criticised Australia’s performance in international education and urged Australia to improve.
Australia’s international performance was rated poor, with one of the worst performance in the world.
UNESCO also said that Australia’s global performance was not improving, with a third of the countries in the top 10 being ranked in the bottom 10.
Universities in the United States and China have also criticised Australia for its performance.
A number of universities have also published reports detailing their concerns about the country, including the University in the Philippines, the University at Buffalo, the New York University and the University on the Pacific, which has been awarded the prestigious Nobel Peace Prize.
There has been criticism from Australia’s former prime minister, Kevin Rudd, who was once the leader of the Opposition.
His recent comments have sparked criticism from several quarters, including that of Australia Day celebrations, which he labelled a “toxic atmosphere”.
But Professor Williams said that the backlash to the ABC report was a reaction to the “sensationalisation of the story”.
We don’t want to be seen to be in a bad light.
We want to present a positive picture, he told the Sydney Morning Herald.
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